WNYC Reaches Largest and Most Diverse Radio Audience Ever in 2018

(New York, NY — January 17, 2019) – WNYC—New York City’s flagship public radio station—achieved record audience levels in 2018, the station announced today.  

According to data from Nielsen Audio, WNYC 93.9 FM’s December average weekly audience of 969,300 was the largest for any month, and the Fall 2018 average weekly audience of 947,100 was the largest for any quarter. Further, the other three quarters of 2018 (Winter, Spring, Summer) represent the station’s next largest quarterly averages.  

Nielsen data also shows that in 2018, WNYC-FM reached its most diverse audience ever, with Black and Hispanic listeners comprising 30 percent of the station’s audience.

“WNYC’s record broadcast audience demonstrates that even in the nation’s media capital, with fierce competition from digital, TV and on-demand audio, WNYC FM is attracting a growing number of people looking for thoughtful, trusted, and engaging news, conversation and storytelling throughout the day,” said Laura Walker, President and CEO, New York Public Radio, which includes WNYC. “Our robust midterm election coverage, impactful investigative journalism, and the addition of significant new voices including Tanzina Vega, Alison Stewart, and Amy Walter gave new listeners even more reason to tune in.”

WNYC programs include Morning Edition, The Brian Lehrer Show, All of It, All Things Considered, The Takeaway, Radiolab, On the Media, and more. The WNYC 93.9 FM and AM 820 broadcast schedules may be found here.

Source:
Nielsen Audio New York Metro Average Weekly Cume, Persons 6+ and Black and Hispanic Persons 6+, Mo-Su 6a-12m, December 2018, and Winter, Spring, Summer, and Fall 2018, sublicensed through the Radio Research Consortium.

 

ABOUT WNYC

With an urban vibrancy and a global perspective, WNYC is New York’s public radio station, broadcasting and streaming award-winning journalism, groundbreaking audio programming and essential talk radio to the city and beyond. WNYC is a leading member station of NPR and also broadcasts programs from the BBC World Service, along with a roster of WNYC-produced local programs that champion the stories and spirit of New York City and the surrounding region. From its state-of-the-art studios, WNYC is reshaping audio for a new generation of listeners, producing some of the most-loved nationally-syndicated public radio programs including Radiolab, On the Media, The Takeaway and Snap Judgment. WNYC broadcasts on 93.9 FM and AM 820 to listeners in New York and the tri-state area, and is available to audiences everywhere at WNYC.org, the WNYC app and through major digital radio services, all made possible through the generous support of our members, donors and sponsors.